About YMC (You Must Create):
Since 1995 YMC has slowly and quietly evolved into a highly significant label. They are now among the prime exponents of a highly British form of modernism in clothes design. Where others are increasingly concerned with the fleeting, the transient and the contingent, YMC follow the Corbusian precept that form follows function. The results, free from fads and fripperies, are as close to timeless as clothing gets.
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